The world of creating gaming content is about as diverse as the amount of games being played. Creators who have a large following have carved out their own unique niche and made it their own. There is no doubt that given the growth, *looking at you 2.5 billion global gamers*, gaming on Youtube, Twitch, and Mixer can be a very rewarding hobby and even full-time job.
With that amount of gamers tuning in, surely it can’t be that hard to get a large chunk of the 15 million daily active users on Twitch to check out your stream? Wrong. Creating quality content that people are eager to watch is a labor of love. Quality is a subjective term, and in this case, truly unique to the viewer. While we are in no place to tell you what kind of content to make, we thought we’d paint a statistical picture of the scene.
There has been nothing short of a massive paradigm shift in the past few years regarding what platform viewers are using to watch gaming.
Of the 2.4 billion hours of gaming content made in 1Q2018, Twitch was the clear leader generating 2 billion of those total hours, with YouTube at just 0.4 billion according to Newzoo.
Twitch’s growth has been unbelievable since their inception in 2011. Just 7 years later, you can find 953,000 people on the platform watching streams at any given time. In the last year, concurrent viewers on YouTube for gaming content has actually decreased by 15%.
At first glance, it would seem that Twitch should clearly be your platform of choice to release content on, there are nearly 4x as many users viewing Twitch currently compared to YouTube afterall. However, with tremendous growth comes equally tremendous competition.
While Twitch has grown concurrent viewers by 28% in the last three quarters, the amount of gamers streaming has grown 140%. A good way to look at this is there are now 26 viewers for every streamer on Twitch which is nearly half of the 45 viewers for every gaming content creator on YouTube. What this means is you’re going to have a whole lot more competition getting your channel to stand out on the world’s most popular streaming platform.
Now a few quick witted creators noticed this opportunity, monthly active streamers on YouTube grew 343% in 2017 compared to Twitch’s 197% increase according to Streamlabs. A reasonable inference to note between the decline in concurrent streamers on YouTube compared to the sharp rise in monthly actives is that YouTube streamers are streaming less often but making more impactful content. However, the growth could also be a case of the law of large numbers considering YouTube Gaming launched in August of 2015. This leads us to our next breakdown.
The Game You Play & The Content You Create
Something tells me some of our readers are looking to start streaming Fortnite. The hit game has cemented battle royale mode as the new leading category for gaming. In June, Epic Games released a statement that there are an incredible 125 million people playing Fortnite worldwide. Everyone and their mom wants to stream this game, no really, this mom pwns…
According to Newzoo’s sweet new game tracking tool (that you should definitely check out), Fortnite hours watched on Twitch has exploded.
Twitch accounted for 78% of Fortnite viewership in 1Q18 compared to YouTube at 21.6%. For highly competitive pc/console gameplay, Twitch is the clear winner with 82% of viewership for top 20 titles.
However, the tables turn as it pertains to mobile titles. 2017 was a monumental year for mobile gaming, total mobile gaming revenue generated surpassed PC and console combined. Mobile gaming is poised to generate $70.3 billion this year, accounting for 51% of the market. For games such as Mobile Legends, Clash Royale, and Arena of Valor, YouTube is their home. Gamers tune in everyday for walk-throughs on new game modes, tutorials, and battles.
Lastly, we can’t forget about a little title named Minecraft. The game was sold to Microsoft for an astounding $2.5 billion. 60% of Minecraft players choose YouTube as their platform of choice.
The Chances of Making It
There’s no doubt about it, getting noticed on either platform is tough. With 2.2 and 50 million active creators on Twitch and Youtube respectively, you have some competition. After getting noticed, you still have to satisfy Twitch and YouTubes eligibility requirements to start monetizing your channel.
Last year, YouTube announced their new requirements for their Partner Program which require a channel to have 10,000 lifetime views, 4,000 watch hours over 12 months, and at least 1,000 subscribers.
Twitch is a bit different, they allow new streamers to utilize non-ad methods of monetization with their Twitch Affiliate program. To qualify as an affiliate, broadcasters need 500 total minutes broadcasted in the last 30 days, 7 unique broadcast days in the last 30 days, an average of 3 concurrent viewers, and a minimum of 50 followers. However, the process of becoming a Twitch partner is a bit more ambiguous and a lot more difficult. While Twitch doesn’t provide concrete requirements for becoming a partner, they do give us three areas to focus on:
- Content- To represent the Twitch brand, they want you generating a lot of unique and high quality content.
- Average concurrent viewership- This is an important stat to Twitch, it’s a solid signal that you have a great channel. Try to get this number growing.
- Stream frequency and schedule- You can have excellent content but if your users aren’t getting their fix often, you may need to increase your stream frequency.
We did some digging and found some estimates regarding what percentage of creators grow to the point of being able to monetize their channel.
Don’t let these stats scare you, you should make gaming content because you love it. Viewers are naturally attracted to creators who exhibit passion for their gaming and content.